Who We Are

Intrading has over two decades of manufacturing prowess and is a reputed maker of world-class, sustainable solid wood furniture since 1996. We supply to some of the most demanding quality and design oriented brands, across five continents – North America, South America, Asia, Australia and Europe.  Our state-of-the-art production facilities, spread across 8,00,000 sq. ft. in India, produce over 10,000 pieces of furniture every month. With a talented workforce of over 300 people and the finest artisans, we make consciously crafted furniture, created with passion and finesse.

 

Certifications

We have passed all the compliances and are FSC & Sedex certified organization. Also passed social compliance audits for many U.S. retailers, conducted by third parties including Intertek and Bureau Veritas. We are also a Sedex Global member, and follow responsible and ethical business practices. We are an affiliate of Customs - Trade Partnership Against Terrorism (C-TPAT), a supply chain security program led by U.S. Customs and Border Protection, that aligns security throughout the supply chain, making our company low risk, and therefore less likely to be examined at a U.S. port of entry.

 

Innovation

Our entire business philosophy built on the foundation of innovating at every step in order to create a product that is superior and sustainable.

Our vertically integrated furniture powerhouse adopts a 360-degree approach for innovation, engaging all areas of our business to inspire creativity and learning.

This philosophy is strengthened by state- of-the- art infrastructure, intelligent planning, a highly competent and skilled workforce, and a progressive work culture.

 

People At The Core

We are a team of highly proficient designers, professionals, technicians and artisans, working progressively towards creating enduring furniture, with precision and care. We foster curiosity, creativity and openness at every level in our organization. We adopt a 360-degree approach for innovation, engaging all areas of our business to inspire creativity and learning.

With a highly valued and competent workforce of over 300 people, we believe in maintaining a workplace that is conducive to growth and wellbeing. The management promotes a healthy work & living lifestyle and to support this view, our closely-knit family at Intrading has been a part of the Delhi Half Marathon since the last three years.

 

Customer Base

We supply to some of the most demanding quality and design-oriented brands worldwide. Our trade clientele includes The John Lewis Partnership, Marks & Spencer, and Little woods from the U.K. and Home Decorators from the U.S. With over 20 years of experience, our range of elite retail customers include Bank of Tokyo, Embassy of France, Embassy of Brazil, Sahara Group, Monnet Ispat & Energy Ltd., Shandong Heavy Industry India Pvt. Ltd., B.G. Shirke Construction Technology Pvt. Ltd. and Dar Al- Handasah Consultants.

 

About The Chairman

Ashish Gupta is an alumnus of the prestigious Owner President Management program at the Harvard Business School, an ICWA topper, with an MBA from University of Wales, United Kingdom. He has an experience of running successful enterprises for over 25 years. Ashish took over the reins of Intrading in early 2012 with a view to build an integrated organization with world-class products in the Solid Wood Industry. Intrading is driven by his vision of redefining living spaces with high quality and durable solid wood furniture. “The aesthetics of furniture need to be complemented by high durability, low maintenance and lower carbon footprint” is the credo he lives by.

With over two decades of experience in the Home Furnishing Industry, Ashish has successfully developed an influential supply base in India exporting to premium global customers across 84 countries.